Businesses, large and small, can leverage social media channels in many ways. Although, it is crucial to have a strategy for your business to approach your business's social media channels. A company must know what their end goal is to effectively select the best social media outlet. Businesses must leverage social media to focus on engaging with customers, both current and prospective. Now with social media, businesses are talking with customers, not just at customers.
An example of real-world use of Facebook for a small business is Adrienne Frankenfield Photography. This business is owned by a high-school friend of mine and is used to share and promote her photography work. Within the company's posts, the owner/photographer posts tutorials, special prizes, samples of recent photo sessions, and interaction with fans and customers. With Facebook's huge user base, there are endless possibilities of customer reach through their large network.
Reference URL: https://www.facebook.com/AdrienneFrankenfieldPhotography.
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